Worked on a large variety of challenging and intriguing projects, as a project lead and team member. Tasks include new product design development – from sketch to prototype and production, engineering, branding and other graphical design work. 

• Internal project Tea dispenser 
  • Simplified Experience solving complex problems with engineering and manufacturability constraints 
  • Created prototypes to test mechanical functionality and user interaction. 
  • Optimization for low quantity production 
• Ideated opportunities for new products for a Chinese stationery company and developed six products for final production. 
  • Conducted user research and market analysis to optimize product positioning and consumer engagement. 
  • Created hundreds of ideas, using ideation sketches to explore and communicate. 
  • Created compelling stories and visual narratives to communicate design opportunities effectively to the client. 
  • Developed a visual identity for a range of stationery products, ensuring strong brand alignment. 
  • Collaborated with Engineering, Design, Operations, and Supply Chain on product manufacturability.  
• Led a team designed a wearable luxury hand-sanitizer solution.  
  • Identifying technical risks and developing proof of concepts to mitigate them, visually and verbally communicated ideas through sketches, renderings and presentations directly to the client. Adapted the design for a change to fit a very rapid production and delivery schedule.  
  • Presented design concepts to the broader design team, facilitating collaborative discussions to evaluate and identify the most compelling, consumer-driven solutions for further development. 
• Refined the design of a wearable personal massager, creating branding and  optimizing for  
  • Optimized for production cost and created marketable brands for these projects, set to be developed into fully fletched products by the studio itself. 
  • Optimized a wearable vibrator for production, created the documentation and visualization for the Red Dot Design Concept application.   
• Led diverse graphic design projects spanning packaging design, branding, visual identity, and retail space optimization, ensuring cohesive and compelling brand experiences. 
  • Developed retail and packaging design solutions that enhanced consumer engagement, improved unboxing experiences, and reinforced brand storytelling. 
  • Conceptualized and launched a new sustainable meat alternative brand, creating a strong visual identity and executing a successful point-of-sale marketing campaign with booth designs and supporting materials. 
  • Designed and refined store interiors and point-of-sale displays, utilizing rapid digital sketching and visualization techniques to effectively communicate concepts to clients, swiftly implementing feedback for optimal results. 
  • Delivered comprehensive design documentation and production-ready files, ensuring seamless manufacturing of packaging, print materials, and custom interior shelving and fixtures.