Worked on a large variety of challenging and intriguing projects, as a project lead and team member. Tasks include new product design development – from sketch to prototype and production, engineering, branding and other graphical design work. 

Internal project Tea dispenser 

• Simplified Experience solving complex problems with engineering and manufacturability constraints 
• Created prototypes to test mechanical functionality and user interaction. 
• Optimization for low quantity production 

Ideated opportunities for new products for a Chinese stationery company and developed six products for final production. 

• Conducted user research and market analysis to optimize product positioning and consumer engagement. 
• Created hundreds of ideas, using ideation sketches to explore and communicate. 
• Created compelling stories and visual narratives to communicate design opportunities effectively to the client. 
• Developed a visual identity for a range of stationery products, ensuring strong brand alignment. 
• Collaborated with Engineering, Design, Operations, and Supply Chain on product manufacturability.  

Led a team designed a wearable luxury hand-sanitizer solution.  

• Identifying technical risks and developing proof of concepts to mitigate them, visually and verbally communicated ideas through sketches, renderings and presentations directly to the client. Adapted the design for a change to fit a very rapid production and delivery schedule.  
• Presented design concepts to the broader design team, facilitating collaborative discussions to evaluate and identify the most compelling, consumer-driven solutions for further development. 

Refined the design of a wearable personal massager, creating branding and  optimizing for  

• Optimized for production cost and created marketable brands for these projects, set to be developed into fully fletched products by the studio itself. 
• Optimized a wearable vibrator for production, created the documentation and visualization for the Red Dot Design Concept application.   

Led diverse graphic design projects spanning packaging design, branding, visual identity, and retail space optimization, ensuring cohesive and compelling brand experiences. 

• Developed retail and packaging design solutions that enhanced consumer engagement, improved unboxing experiences, and reinforced brand storytelling. 
• Conceptualized and launched a new sustainable meat alternative brand, creating a strong visual identity and executing a successful point-of-sale marketing campaign with booth designs and supporting materials. 
• Designed and refined store interiors and point-of-sale displays, utilizing rapid digital sketching and visualization techniques to effectively communicate concepts to clients, swiftly implementing feedback for optimal results. 
• Delivered comprehensive design documentation and production-ready files, ensuring seamless manufacturing of packaging, print materials, and custom interior shelving and fixtures. 
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